Recently, the biennial German Essen Tire Expo (Reifen Tire Expo 2016) was held in Essen, Germany. The International Trade Department of Shandong Hongyu Rubber Co., Ltd. made its debut in Europe with unique pattern products in Europe, which brilliantly presented the technological innovation achievements and strong R & D strength of Frederick tires.

Hongyu rubber has continuously innovated and improved the structure of tire products, combined with the concept of green, environmental protection, low carbon and energy saving, developed patterns and models specially adapted to the European market, so that tire products have special market adaptability, Several main patterns and models at the exhibition attracted many industry people and professional buyers to stop and inquire, and reached supply intentions with a number of dealers, with an intended turnover of US $500000.

It is understood that Essen tire exhibition in Germany has attracted more than 300 manufacturers from more than 30 countries and regions. All major international brands come together and are distributed in 11 exhibition halls of Essen international exhibition hall. All kinds of patterns and models compete to appear. Top professionals from all over the world come to the exhibition to discuss with each other. For Hongyu rubber, Germany Essen tire exhibition is not only a stage to show its technical strength, but also an opportunity to learn and exchange. It is very valuable for Hongyu rubber to communicate and learn with so many professional tire professionals of international brands! Hongyu rubber hopes to strengthen in-depth communication with the international market and enhance the brand influence of Hongyu rubber's brands in the international market with the help of this international exchange event between procurement and manufacturers.

At the same time, the exhibition also enabled the company to obtain more market information and customer resources, provided a basis for the company to timely formulate marketing strategies specifically for the European market, and laid a good foundation for the next market and customer development.