On September 10, 2014, the 12th Shanghai Everbright tire Exhibition (the 12th China International Tire Expo) opened in Shanghai Everbright Convention and Exhibition Center. The exhibition lasted for three days, gathered nearly 400 tire enterprises at home and abroad, and attracted more than 10000 professional visitors from all over the world. There are four exhibition halls in this Expo. Shandong Hugerubber Co., Ltd. actively participated in this Tire Expo and won a more prominent position in the exhibition hall. With the concept of green, environmental protection, low carbon and energy saving that the company has been pursuing, the overall effect is beautiful, atmospheric and unique, which fully reflects the company's corporate culture and brand characteristics, coupled with high starting point, high requirements High standard service has successfully established a good corporate image for tire dealers at home and abroad.

       In this exhibition, Shandong Hugerubber Co., Ltd. and its brand image have been further promoted, and the brand influence and comprehensive competitiveness have been continuously improved. The company has strengthened the brand publicity of Frederic, czeny and joseben, introduced the company's current products to tire buyers at home and abroad through corporate culture, planning, sample tires, product sample books and publicity slogans, and publicized the future higher standard enterprise planning, which has won the praise and recognition of foreign customers. More than 100 foreign businessmen have been received, of which 5 have reached their intention, The intended turnover is US $5 million.

       At the same time, the exhibition also enabled the company to obtain more market information and customer resources, provided a basis for the company to formulate targeted marketing strategies in time, and laid a good foundation for the next market and customer development.