Since this year, although the world economic situation has improved, the domestic tire market is still facing the problems of insufficient effective demand, serious product homogenization and extremely high product coincidence, resulting in the oversupply of most products in the market.
Under the situation of the overall depression of the domestic and foreign trade market, Shandong Hugerubber Co., Ltd. in accordance with the development policy of "planning and development, consolidating the foundation, management improvement and brand promotion", led by the deputy general manager in person, conducted comprehensive research and Analysis on the domestic market after continuous in-depth visits, further subdivided the products and markets and optimized the structure. At the same time, according to the investigation of the city, we understood the information and requirements fed back by customers from the aspects of vehicle model, road condition, working condition and maintenance, timely communicated with product R & D personnel, actively developed marketable new products, met the needs of different markets and customers, and won the unanimous praise of customers. In July, the company issued a letter to the dealers, which clearly described the company's future development plan, work ideas and sales policies adjusted for the market and customers, and received strong response from the dealers. In August, market sales increased strongly. From August 1 to August 25, domestic and foreign shipments increased by 90.24% month on month, including domestic trade increased by 22.36% and foreign trade shipments increased by 67.88%.