Facing the current market situation that there are many domestic tire enterprises, but the overall brand is at the low end of the market, the product homogenization is serious, the low-level popular products are seriously surplus, and the tire industry competition is becoming increasingly fierce, Shandong Hongyu Rubber Co., Ltd. has always adhered to the business philosophy of "market-oriented, customer-centered and technology-centered", Continuously conduct in-depth market investigation and analysis, timely collect and obtain market dynamics and customer feedback information, continuously optimize formula, structure and process design, continuously improve the R & D ability of new products, improve tire performance and improve the scientific and technological content of products.

In order to meet the needs of the market and customers for the applicability, safety and cost performance of tire products, the sales department shall timely submit the market dynamic information and customer feedback information obtained by business personnel in the market to the technical department after sorting, summarizing, analyzing and summarizing, Provide the latest market information and basic data for the technical department in new product R & D and process optimization and improvement.

After continuous communication with the technical department in the early stage and continuous efforts and innovative development of the technical team, the 918 pattern product developed for medium and short distance vehicles on mining areas and mixed roads has been successfully put on the market. This pattern product has the characteristics of strong drive, tear resistance, strong load and anti block falling. Since it was put on the market in May, the market and customers have responded well and the sales volume has continued to increase; The 927 and improved 928 patterns and other new products mainly developed by the company for short-distance vehicles on special road conditions such as mines will be put on the market as soon as possible after meeting the standards through strict tests at the end of June and early July; The 927 pattern has the characteristics of strong drive, wear resistance, prick resistance and impact resistance, while the 928 pattern has the characteristics of impact resistance, load resistance, strong drive and prick resistance. The development and launch of the above new products will promote the company to explore new markets and customers better and faster while continuously enhancing the sales confidence and sales volume of dealers, To further improve the market share and competitiveness of the company's products, the sales department will also timely communicate and cooperate with the technology, production and other departments according to the market dynamics and needs, and jointly develop and promote new products with the advantages of high scientific and technological content, energy conservation, environmental protection and green.

"More heart, just for your smooth journey all the way!" We will continue to design, produce and serve with our heart! Deliver more competitive high-performance tires to every corner of the world!