From May 15 to 17, 2014, the 5th China (Guangrao) international rubber tire and auto parts exhibition, the first brand exhibition of Chinese tires, opened in the International Expo Center of Guangrao County, Dongying City, known as the "tire capital". Compared with the previous four sessions, the exhibition has an unprecedented scale, attracting 610 enterprises from more than 40 countries and regions such as the United States, Germany, Italy, Japan, India and Taiwan, with 45000 professional visitors.

There are seven exhibition halls: E1, E2, W1, W2, M1, M2 and M3. Among them, our booth is located in booth 18 of exhibition hall W1. The design of the booth is beautiful and unique. It takes fresh and natural green with enterprise color blue as the main tone, highlighting the concept of green, environmental protection, low carbon and energy saving that the company has been pursuing in the process of R & D and design. The whole booth covers an area of 126 square meters. The overall effect is beautiful, atmospheric and unique, which fully reflects the corporate culture and brand characteristics of Hongyu company, and displays the company's tire and capsule products of different types and specifications in several different sections. At the same time, in order to achieve the desired effect of the exhibition, while focusing on the indoor booth design and product display, the company also invested a lot of money in the publicity and promotion of outdoor advertising, such as setting up a large billboard for brand publicity on the east side of the Expo Center Square; Design and manufacture light pole road flags for key sections in the county; Advertising spaces are set up in the county by bus shelters and urban and rural bus stops; Pillar billboards shall be set in main highway sections; The company's brand promotion subtitles are circularly broadcast on the electronic screen at the door of some star hotels such as Huatai Sunwu Lake Hot Spring Resort Hotel and Jinling International Hotel. During the exhibition, the company won the unanimous praise and favor of visitors and many customers through all-round and various forms of advertising, unique cultural booth style, high-quality products and warm and thoughtful services. It received more than 200 customers with an intended turnover of more than 80 million yuan, including more than 40 foreign merchants and more than 20 customers, The intended turnover of foreign trade is more than 3 million US dollars.

Through this exhibition, the company and brand image have been further promoted, the brand influence and comprehensive competitiveness have been continuously improved, and won the praise and recognition of customers at home and abroad. At the same time, the exhibition also enabled the company to obtain more market information and customer resources, provided the basis for the company to formulate targeted marketing strategies in time, and laid a good foundation for the next step of market and customer development, sales volume and market share.

In addition, our company has also participated in the 2014 general meeting and industry technology and operation seminar of mechanical mould branch of China Rubber Industry Association, the docking fair between Thailand and Guangrao enterprises and other meetings held in the same period. Shandong Hengyi mould Co., Ltd., which is controlled by the company, exhibited radial tire mould products in W2 hall and achieved good expected results.